Obsessed with '70s Décor? Here Are 5 Instagram Accounts You Should Be Following
The relaxed, soothing style of 1970s home décor is what makes it the perfect throwback for our current time. Prone to nostalgia, yearning for cosy comfort and increasingly focussed on creating a perfect sanctuary at home—it's no wonder we keep looking to the '70s for at-home design cues.
Wall-to-wall carpet, shag-pile rugs and wood-panelled walls—plus the quintessential '70s architectural feature, the conversation pit—are all a really big mood for 2020 and resonating with millennials and Gen Zers more than ever. Meanwhile, the magic of mid-century modern reinterpreted through a contemporary lens continues to be a favoured aesthetic for home updates both big and small (see: Olive Cooke's stunning '70s-inspired home feat. one very special Caprani lamp).
So, if you're obsessed with '70s décor (and we know you are), here are five Instagram accounts you really should be following.
Documenting recent interior design projects with found archival imagery, Sophie Strauss has created an addictive visual feed of home interiors from yesteryear in her account, @retronothetero. She is the titular "not hetero" and also an accomplished musician, but we are glad she continues to find the time to service her tens of thousands of followers who are as obsessed with retro style as she is (i.e. us and probably you, if you're reading this article).
Curated by New York-based furniture advisor, collector and curator Raquel Cayre, this is a tribute account to Ettore Sottsass, the renowned Italian architect behind design icons like the "Ultrafragola" mirror and the "Nefertiti" writing desk. But it's not only Sottsass' work featured. You'll also find a mood board of the most colourful and irreverent 20th century home décor and design, and a diverse resource for a more relaxed, '70s-inspired approach to interior style.
Seventies stans will love this account and its self-described "maximalist millennial mood". Featuring vintage photos of lush '70s lounge rooms and the occasional celeb appearance (Cher in a blue jumpsuit, Raquel Welch as a sexy nun), the posts are also lovingly arranged by colour. Scrolling back slowly to the account's first ever post is therefore a perfectly soothing activity for your lunch break. What makes this one a must-follow, however, is the nuggets of historical information provided in the captions—you've seen Aaron Donner's "Pleasure Island" waterbed before but now you know how it came to be, thanks to @70sworship.
Nothing says "welcome to the '70s" like a denim lounge. This playful Instagram account posts spreads from '70s-era books and magazines as well as retro ads with groovy typography galore. It's the perfect resource for niche images to spark ideas—not necessarily to follow precisely. Whether you're after visual references for floral patterns, bright colours, shag carpet, oversized sofas or the all-important conversation pit, you'll likely find what you're looking for right here.
Give your tappin' thumb a workout on this '70s-obsessed Instagram account. There is so much to look at in this extensive catalogue of vintage photographs, many of which closely resemble the most stylish homes of our present day (note the Cesca chair and oversized floor rug below.) Be warned that you might also decide to purchase a piece of '70s décor as you scroll—this US-based account also occasionally sells vintage wares.
Enjoyed this? Here Are the Dos and Don'ts of Shopping on Instagram, According to Our Favourite Vintage Furniture Sellers.