'Soft Beige Aesthetic' Is Trending on Pinterest — Here’s How to Incorporate It Into Your Interiors
We all know Pinterest is the winning source for anyone renovating, decorating or mood-boarding their dream home with the latest and greatest trends. From Cottagecore to Grandmillennial, Japandi and even Fairycore, the image-sharing platform has graced us with the most popular trends of the year so far, and it looks like there's a new trend soaring to the top of the charts: soft beige aesthetic.
According to Pinterest's Australian Home Decor Insights report from June 2021, there has been a 12-time search increase for the term "soft beige aesthetic". Yes, the non-colour that was once considered boring, is now back on trend.
Here's everything you need to know about the great beige revival.
The word "beige" actually comes from the french word for "natural wool" and over the years it has gained a reputation as dull, unadventurous and symbolic of corporate conformity. It's an insult if something is said to be "too beige".
However, in colour psychology, this hue carries positive connotations of serenity, safety and simplicity.
Not only that, the natural colour makes you feel uplifted, comfortable and energised — all much-needed feelings during the global pandemic.
"We've all been stuck at home due to Covid, and as a result have been focused on creating spaces where we can relax, recharge and feel cosy," explains Bed Threads stylist Jackie Brown.
"We're going back to basics and are leaning towards tactility — ditching the visual overwhelm. Our homes are taking on a more earthy, organic feel as we reject the fast-paced, digital world we live in."
What is soft beige aesthetic?
While beige might seem like a pretty basic colour that doesn't provide a lot of flexibility in terms of how a room is styled, designers and stylists on social media are proving how this trend is surprisingly one of the most versatile yet.
"You'll find beige and off-white interiors and decor all over social media right now, and in many variations," Brown notes. "From layered minimalist tonal concepts to classically elegant schemes that are accessorised to the max, we're seeing a resurgence in this hue that has traditionally been considered a bit 'blah'.
It can be seen through paint colours in off-whites, champagnes and creams, with soft, tactile and curved furnishings being the foundations (hello, the '80's wave).
"Beige feels welcoming, refined and warm. By accessorising with soft tactile fabrics and furnishings, we are creating our own little havens from the pandemic world that are subtle, serene and sophisticated."
How to incorporate soft beige aesthetic into your interiors
1. Texture, texture, texture
To reiterate above, look towards beautiful curved furnishings in creams. For example, a caprani lamp, a boucle chair, a linen sofa or a delightful Frank Gehry Wiggle Chair, are all timeless decor items synonymous with the soft beige aesthetic trend.
"Decorating with beige can be a bit tricky," Brown says."Carefully styled layers of texture are key here — a monotone space can be super boring and a bit clinical, so layer up to add interest. Jute rugs, wool throws, handmade ceramics, linen, timber furniture and tactile furniture coverings (hello, boucle and velvet) all add character, elevate the room and make it feel softer."
2. Beige linens
A bed made with beige linens instantly creates a sense of relaxation and serenity. Our Oatmeal bed sheets are one of our most popular colours because they're timeless and incredibly versatile. Or, you can even try some beige linen towels in the bathroom.
Placed on a buffet table or by the bed on a nightstand, ceramics make for the ideal focal point to any shared living space or the perfect accompaniment to your sleep sanctuary. Plus, they’re more versatile than wall art as they only require a flat surface, are easily moveable and are able to create an impact while taking up relatively little space.