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Cat shares how her multidimensional view on wellness helps support her busy life juggling two jobs and starting her day at 5:30 am.

| By Rachael Thompson | Wellness

Self-Care Is Key to Marketing & Communications Lead Cat Spanti’s Success

Cat shares how her multidimensional view on wellness helps support her busy life juggling two jobs and starting her day at 5:30 am.

Welcome to Bedtime Stories, an interview series where we ask inspiring individuals to share their nighttime routines and sleep secrets. For this instalment, Cat Spanti shares the self-care regimen that helps support her life.

Juggling two jobs isn't an easy thing to do. But Cat Spanti, a full-time Marketing & Communications Lead and part-time content creator, has capitalised on the opportunity and made it work to her advantage. "Both roles allow me to keep my finger on the pulse, which is essential for a career in this industry!" she shares with Bed Threads Journal.

Cat studied professional communication, majoring in politics and PR. "I originally only wanted to be in fashion PR, and my first few internships and coordinator jobs were in that realm, but my love for travelling sort of overtook that desire as my experience grew." During her stint working on the agency side of things, her travel and hotel clients quickly became her favourites. This led her to go in-house, working with a former client, QT Hotels. She spent just over four years there learning the ropes from how to build and shape a brand to what it means to run a successful business.

Now, she's running her own communications & marketing team looking after some of Australia’s best boutique hotels, wineries, restaurants, and bars. "It’s an exciting time to be in this industry – there's a new-found demand for experience-led stays, unique activations, unexpected partnerships, and one-of-a-kind content opportunities."

Her part-time work as a content creator happened organically and complements her full-time role. "Being in a more senior and leadership-led role, you don’t necessarily get to be on the ‘tools’ all the time, so I find my creative itch is really scratched in my outside of work hours."

Having a strong morning and bedtime routine as well as practising self-care are central to supporting Cat's busy life. Below, she shares exactly how she winds down each evening and why finding time for yourself is such a worthy investment.

For more from Cat, follow her on TikTok and Instagram.

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